Lada
- For the Slavic goddess see Lada and Lado
Lada is the trademark of Russian AutoVAZ car maker. It was chosen for exports over the domestic Zhiguli brand, but since the 2000s the name has been used in the Russian market as well. Lada made its name in Western Europe selling the Lada Riva in large quantities during the 1980s, but subsequent models have not enjoyed the same success as the Riva. Its headquarters are in Tolyatti (Samara Oblast or province).
The Lada's European product line includes the Lada 110, 111, 112, and the Lada Niva.
Motor Sport
Russian carmaker Lada Avtovaz has announced plans to participate in next year's FIA World Touring Car Championship. The programme will be officially launched in at the Moscow Sport-Motor-Tuning Exhibition on November 3. 2006 will mark the 40th anniversary of Lada Avtovaz.
Lada have a 35-year tradition in motorsport, mostly concentrated in the home market and not visible for international audiences; but that will change now and the three years commitment to the FIA WTCC will allow Lada to promote this campaign aggressively.
